Helpful tips to build a stronger brand awareness using social media
When spreading the word, your brand can benefit from positive interaction between you and your fan base. Utilizing social platforms to increase your online presence is an invaluable tool and ensure it’s done correctly is vital. How others feel about your products and services will directly affect your sales and reputation. With today’s number one method of decision making being online research, it’s important to ensure you can be found and that what people are saying about you and your business is positive. How can you nurture your brand in order to encourage positive engagement?
1. Get your followers involved
Are you ready to introduce a new product or service? Ask your followers to test for you and provide feedback. This helps you gauge if your idea is on track or needs some revisions. Always follow up with a short survey that will help you understand the needs on your end as well as to those you’re offering to. It can help create outreach if you include an incentive such as a coupon or gift card. This encourages your followers to give you shout outs to their own social circles and help increase your brand awareness.
2. Listen to the feedback provided
What are your customers and social fans saying about you? Embrace it all, the positive and the negative, and use this valuable information. If you need to make some changes, do it with the knowledge that it’s for the good and don’t dwell on the fact that it’s not part of the original plan. Marketing tactics need to be free to change as needed with what’s going on around you.
3. Respond in a personal manner
When your network takes the time to help you or sends you feedback, make sure you acknowledge them with a timely and friendly response. Never use canned words and auto responders; they are way too impersonal and often times offending. The goal is to show your appreciation and let them know you value them and their insights.
4. Acknowledge loyalty
Spotlight your superstars in a post on a blog, or maybe send them a coupon. How about offering free access to a new product or service before others can get their hands on it? Create a buzz with how awesome you are with perks!
Reviews and referrals are a powerful tool in business development, so encourage brand awareness and spread the word. Don’t forget to ask you customers and social contacts to refer you in their networks and request they leave positive reviews on forums and websites like Yelp. Remember, who people are talking to and what they are sharing is the path to your success.
Author Holly Hicks is the founder of DeliverySuccess, a social and email marketing company. She has extensive experience helping customers build visibility with online resources, and reaching targeted audiences.
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