Author: Holly Hicks
Use These Mobile Marketing Tips to Grow Your Company
It is, normally, pretty difficult to find a target audience that is as focused and easy to cater to than mobile marketing. People are on smart phones all day long and what better way to get your message out, than to the device that they hold closest to themselves each day. Check out some of the best tips in this article.
Understand that mobile marketing is necessary for your business. You need to have a direct method of communication with your customers, and mobile marketing is an immediate way to do it. Setting up mobile marketing is also a great way to truly understand what your customers are interested in, and how to cater to that.
The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and they will be easier to pull in.
Make sure your customers know their business is appreciated. Give them special offers, discounts based on hallmark goals or even a simple thank you note. They need to know you value their business or they may take it to someone who will go that extra step.
Know your audience. If you are planning to market to mobile phones, you should design your ad around them. Many phones have difficulty downloading large amounts of data. If it takes too long to download, many people will simply exit the program before it even reaches the point where they can see your message.
A standalone platform for mobile devices needs to have a home base. You should use your mobile abilities to communicate with new and existing customers to entice them to come to your home base. Your business shouldn’t be focused solely on a mobile platform.
Make your ads suitable to small screens and slower speeds or they may not be viewed at all! Most mobile devices have tiny screens and data speeds much slower than a regular PC so design your mobile content to be displayed accordingly or else it may never reach its intended target! You want to design your website so that these customers will not miss out on anything.
Build web-based landing pages that are specialized for mobile devices. These mobile landing pages streamline design and content to offer a cleaner, more engaging mobile experience for the reader. There are many website plugins available that add mobile landing pages to your site. Check your content management system to see what plugins are on the market or hire a designer to develop one for you.
Make sure that your website is mobile-friendly. Your mobile-friendly site should not be cluttered with graphics, and should only include basic but important information about your business that a mobile user can quickly get to. Mobile users do things quickly, and your site must display efficiently on their mobile devices if you want them to visit you often.
Think about using A/B split testing. HubSpot provides a tool that allows you to set up your mobile landing pages to perform this testing. You can create two different landing pages that have different copy, headlines, graphics and buttons, and then test them both out to see which one performs best for your business.
Text based ads are more effective on mobile platforms than ads using graphics. Download speeds on mobile devices are often much slower than on computers, and downloading large amounts of data can also be costly. Using large graphics files will not only annoy your target audience, the ad might even take too long to download for them to be able to view it.
When designing your next mobile marketing campaign, it is important that you remain aware of the visual limitations of most mobile and smartphones. The screens are often very small, and highly pixelated images are unlikely to do your product or brand any special favors. Opt for clean graphics that will be visible on even the smallest display.
Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free eBooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free.
Mobile marketing is a great new way to market that’s very effective. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. Both of these places are fantastic marketing locations. It enables you to reach so many more customers than traditional methods of marketing.
The fastest growing category with mobile browsers and mobile apps are social networking websites. So businesses should setup social networking and go where the people are. Mobile marketing success will depend upon your business making a presence on the social networking sites and using it correctly to help grow your business.
A good tip for anyone new to mobile marketing is to locate your customers and promote in a way that matches their behavior. Many people use social networking sites or searches for local products through mobile apps or mobile browsers. Advertise in these areas to your audience.
Marketing is not easy and neither is catering to your intended audience. There is a lot of great information in this article to help you understand what mobile marketing is and how to best use it for your own plan. Hopefully, you will be able to start using it today.
Holly Hicks is the founder of DeliverySuccess, a social and email marketing company. She has extensive experience helping customers build visibility with online resources, and reaching targeted audiences.
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