Flickr Credit: Urquilla91
In today’s world, the Internet is king. If you want to have success, whether individually or through your business, you need to have an online presence.
Building an online reputation requires a great deal of work You can’t just build a website and expect that to work wonders for your online reputation. Instead, you need to put a great deal of effort into your online platforms in order to help search engines rank you appropriately so that you can be found.
If you truly want to create an online reputation, you need to do the following:
Create a website
Having a website is the very first step in creating an online reputation. Those looking to find more information about you or your business will first look for an actual website that belongs to you. This will help you and/or your business earn a spot on a search engine to help you become found.
Use relevant keywords
When it comes to your online platforms, search engines scan your pages in search of keywords to use to rank your page. This way, when an individual performs a search query with a keyword found in your site, your site will have a better chance of being indexed for that keyword, allowing people to find you. Make sure that you use a combination of both head and long tail keywords. Head refers to shorter one- to two-word keywords, such as “barber shop”. Long tail refers to longer, more detailed keywords, such as “barber shops that perform a hot shave”. If you’re having trouble choosing keywords, you should use tools such as SpyFu or Google Keyword Tool.
Join social media
Social media can help you earn an online reputation in many ways. First, it provides you with more sites that contain keywords for you or your business. For example, if someone performs an Internet search query on keywords contained in your website or your social media accounts, then your website and your social media accounts will appear on the search engine results page. The more sites for you or your business that appear on these pages, the more chance you have of your audience clicking on one of your pages and learning more about you.
Included with joining media sites, you should also consider starting a blog. Blogs provide a better opportunity for you to add relevant keywords about your business and increase your visibility. Blogs are beneficial because they allow you to easily change out the content being seen by your audience. This allows you to add new keywords on a regular basis, and it keeps search engines looking at and ranking your site. The more often you change the content on your blog, the more often search engines will re-scan your site and re-rank it appropriately.
Join review sites
Online review sites such as Yelp can also help your online reputation. Many customers are using these sites to discuss you or your business, so claiming your business on these sites will allow you to easily engage with these reviewers and learn what they have to say. If a review is posted about you, be sure to respond to it, no matter if it’s good or bad. Thanking a customer for a good review is a great way to make you look like a thankful business, and responding to negative reviews can also help keep the review from spiraling out of control. Both of these can certainly help increase your online reputation.
About the author: Joey Carter is a reputation manager who is currently blogging about review alerts for other review trackers.
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